We’re pleased to be featured today by TechZulu. Enjoy a preview of the post below:
Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.
In the age of auction-based programmatic ad buying, standard banner ads have become a commodity, making a publisher’s premium inventory, whether on desktop or mobile devices, even more valuable. The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features. The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. Jetpack’s specialty is high-impact rich media ad units that break from the confines of standard banner sizes and include names such as the Video Wall, Active Skin and Pushdown. They are so visually stunning and attention-grabbing that they are virtually impossible to ignore, which makes them move engaging for advertisers, and in turn drives more revenue at higher CPMs for publishers.
To read the full post, please click here.
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