Mobile Advertising is Killing Itself: The “Eyeball Wars”

Aside from data showing a majority of web searches are done on mobile (i.e. vertical screens on smartphones and tablets), mobile advertising is seemingly the future of the online advertising landscape.

Whether it’s through responsive creative adapting to mobile browsers or rather creative specifically crafted for mobile apps, mobile advertising has yet to outgrow its allure… or has it?

Click here to read this interesting and thought provoking take by Felix Salmon for more on what he calls the “Eyeball Wars”.

Original post is from Fusion.